CONTENTS
Part One. The Foundation for Franchising
1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams
Part Two. Building a Franchising Program
2 The Foundation of Franchising
3 Developing the Operations and Training Programs
4 Developing System Standards and Enforcing Quality Control
5 The Regulation of Franchising
7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents
8 Protecting the Intellectual Property of the Franchise System
10 Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels
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