Franchising & Licensing, 4th Edition

CHAPTER 4Developing System Standards and Enforcing Quality Control

Many owners and executives of growing and established companies fear that the decision to franchise will result in the loss of quality control over the operations and management of their business, resulting in a dilution of their brand and damage to their goodwill. In reality, a variety of vehicles are available to franchisors for maintaining the level of quality that they and their consumers have come to expect. A well-planned franchising or licensing program will include a wide variety of system standards, training methods, operational manuals, and internal policies and procedures to establish quality control guidelines, along with a carefully assembled field support staff to ...