O'Reilly logo

En Clave de Marcas by Gonzalo Brujó, Rita Clifton, Josep-Francesc Valls, Shaun Smith, John Simmons, Maxwell Raison, Allan Poulter, Jan Lindemann, Andy Hobsbawm, Giles Gibbons, Jez Frampton, Alfredo Fraile, Paul Feldwick, Iain Ellwood, Deborah Doane, Jonathan Chajet, Deborah Bowker, Tom Blackett, Patrick Barwise, Tony Allen, Sameena Ahmad, Antonio Abril, Luis Huete

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Notas

Prefacio

1 «La Spice pija y Persil», conferencia sobre marcas del British Brands Group, 5 de diciembre de 2001.

2 Ediciones Gestión 2000, Barcelona, 2005.

Introducción

1 Klein, Naomi (2002), No logo: el poder de las marcas, Paidós Ibérica 2000, Barcelona.

2 Kuper, S. (2008), «The Jimmy Choo is on the other foot for the Wags», Financial Times, 11 de octubre.

Capítulo 2

1 (2007), «The Best Global Brands», Business Week, 6 de agosto.

2 Foster, R. y Kaplan, S. (2001), Creative Destruction: Why Companies That Are Built to Last Underperform the market - And How to Successfully Transform Them, Doubleday.

3 Foro Económico Mundial (2004), encuesta Voice of the Leader, Fleishman Hillard, 22 de enero.

4 Maiden, T. J., Fehle, F. y Fournier, S. M. (2006), ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required