E-Commerce and V-Business

Subject index

4Ps strategic marketing framework:

place, 14

pricing, 14

product customization, 12

promotions on the Internet, 13

strategic marketing model, 7, 10

and website design, 24

ABB, 22

Activity-Based Costing (ABC), 200

Aeneid, 69, 70

Administrative processes, 175

Advanced Shipping Notice (ASN), 235, 241, 244–5

Advertisers, 71, 73, 75

Advertising:

by SMEs, 107

in virtual communities, 71

Advertising income:

advertising space, 34, 35, 36, 41

online delivered content, 31, 32

subscription fees, 70

ticket sales, 121

usage fees, 32

value creation, 71

in virtual communities, 75, 81

Agents:

definition of, 26

digital, 27

physical, 27

in transaction process, 45

Agreement phase (in Web Assessment Model):

criterion, 91

definition, 85

inter-firm ...