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E-Commerce and V-Business by Brian Hunt, Stuart Barnes

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1

Business transformationon the Internet

Soumitra Dutta and Arie Segev

Introduction

Despite many scepticisms and some hesitation, business on the Internet has taken off. Though difficult to account for accurately, growth in Internet sales has exceeded most expert estimates and is predicted to exceed US$1.2 trillion by the year 2002 (Activmedia, 1999).

There is also real money in the Internet revolution. Far from experimenting with a toy, organizations are reaping rich financial rewards from the Internet. Cisco is a case in point. Cisco played a pioneering role in building the Internet. Today the Internet is not only Cisco's business, but it is also its way of doing business. The Internet permeates every nook and cranny of Cisco's operations ...

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