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E-Commerce and V-Business by Brian Hunt, Stuart Barnes

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2

Online deliveredcontent: concept andbusiness potential

Claudia Loebbecke

Introduction

Electronically traded online delivered content (ODC) is data, information and knowledge traded on the Internet or through other online means. ODC includes online newspapers, magazines, music, education, searchable databases, consulting and, eventually, expertise and ideas.

When trading ODC, the full commercial cycle – offer, negotiation, order, delivery, payment – can be conducted via a network such as the Internet. In addition to the issues inherent in trading physical goods on the Web, trading ODC on the Internet raises concerns such as version control, authentication of the product, control over intellectual property rights (IPR) and the development of ...

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