Contents
Introduction Disruptive Thinking:
The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 Crafting a Disruptive Hypothesis:
Be Wrong at the Start, to be Right at the End
Chapter 2 Discovering a Disruptive Opportunity:
Chapter 3 Generating a Disruptive Idea:
Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 Shaping a Disruptive Solution:
Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 Making a Disruptive Pitch:
Underprepare the Obvious, Overprepare the Unusual
PART III: The Disruptive Leader
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