Chapter 4. Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer
“Your company’s chance of creating new wealth is directly proportional to the number of ideas it fosters and the number of experiments it starts. So ask yourself, ‘How diverse is your company’s portfolio of unconventional strategy options?’”
—Gary Hamel1
One of frog design’s clients, a major beauty-products manufacturer, came to us looking for a way to extend one of its most successful products, a microderm abrasion skin rejuvenation kit, which was aimed at older women. The company’s idea was to combine microderm abrasion technology with its skin-cleanser line and create a new handheld product aimed at a younger crowd. They came to frog design to help them ...
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