Endnotes
Preface
1. “Don’t wait for a couple of guys...”: Endorsement for the first edition of this book, Linda Tischler, Senior Editor, Fast Company, November, 2010.
2. “...movies and licensing deals expired”: For a more detailed account, see James Surowiecki, “The Next Level,” The New Yorker, October 18, 2010.
3. “...rebranding of the retail chain Pearle Vision”: Max Chafkin, “Warby Parker Sees the Future of Retail,” Fast Company, 2015
4. “...doing the work of crisis without the crisis”: This sentiment was developed from two sources. Paul M. Romer said, “A crisis is a terrible thing to waste,” in reference to the increasing competition that America faces from rapidly rising education levels in other countries. Roberto Mangaberia Unger wrote, ...
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