Contents
Part One: The Fundamental Principles of Knock Your Socks Off Service
1 The Only Unbreakable Rule: To theCustomer You Are the Company
2 Know What Knock Your Socks OffService Is
3 Knock Your Socks Off Service Is:Reliable
4 Knock Your Socks Off Service Is:(Re)-Assuring
5 Knock Your Socks Off Service Is:Tangibles
6 Knock Your Socks Off Service Is:Empathetic
7 Knock Your Socks Off Service Is:Responsive
8 The Customer Is Always…The Customer
Part Two: The How To’s of Knock Your Socks Off Service
10 All Rules Were Meant to Be Broken(Including This One)
11 Creating Trust in an Insecure,Suspicious World
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