Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Part Three | Envision the Journey: Preparing Your Content Marketing Plan

In parts 1 and 2 of this book, I discussed some of the major strategic shifts you should consider making in the way your organization approaches its communications. The next three parts of this book are about implementing that shift.

In part 3, you will chart the course for your journey by preparing your content marketing plan. The plan consists of three documents:

• The big picture communications timeline (Chapter 7), which notes the events and milestones that drive your nonprofit's communications, along with the primary calls to action you want to make and the major stories you want to tell over the course of the year.
• A core topics list (Chapter 8), which identifies the ...