Part One | Finding a New Path: The Power of Content Marketing
Content marketing is a new kind of journey, a trek into the backcountry. While many others have walked this path before you, it is still largely wild and uncharted territory that will require an adventurous spirit as you make your way. You can and should prepare for the journey, but you also need to be flexible enough to adapt to what and whom you encounter along the way.
The chapters in part 1 lay the groundwork for understanding the significance of this new path for your communications plan, why it matters to your long-term success, and how to embrace it by setting some new communications goals.
Chapter 1 reviews some of the major societal shifts under way that will affect your marketing ...
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