CONTENTS
Foreword by Victor J. Boschini Jr.
Introduction: The Secret of U2’s Success
1. The Competitive Advantage of Connection
2. Shared Identity, Empathy, and Understanding
3. Connection: Hidden in Plain Sight
4. The Scientific Case for Connection
5. Taking Action: Connecting Through Vision, Value, and Voice
6. Whom Will You Choose to Become?
Appendix I: VIA Institute Classification of Character Strengths
Appendix II: Study Questions For Book Groups
Appendix III: Additional Resources
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