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Connection Culture by Michael Lee Stallard

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INTRODUCTION

THE SECRET OF U2’S SUCCESS

U2 began as a rock band that people booed and laughed at. Now, after receiving its 22nd Grammy Award in 2005, U2 has more than any band in history. It recently surpassed the Rolling Stones’s record for the highest revenue grossing concert tour ever. Critics rave over the band’s music, and fans worldwide can’t seem to get enough of its songs and concert appearances. All the signs indicate that U2 is at the top of its game and will be going strong for the foreseeable future. So how did this group rise to such lofty heights, and what can we learn from its success?

The way U2 functions is even more extraordinary than its music. The band’s four members—lyricist and lead singer Bono, lead guitar player “the Edge,” ...

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