Index

A

Adidas, 13

advertising

brand imagery and, 11, 51

fashion, 62–64

mistakes in, 11

aiguo, 29

ai-mei nanren, 61

appliances, 94–95

ARC Group, 124

authorized destination status (ADS), 119

B

Baidu, 24

Baihe, 103

Bain & Co., 93

Bar Rouge, 34

beauty

changing perceptions of, 57–64

consultants, 66–67

science and, 65–67

Beijing

Dashanzi Art District, 24, 25

fashion and, 61

luxury hotels in, 2

Olympic Games in, 14

restaurants in, 83

travel and, 117

Beijing Mobile, 122

beverage sales, 13

bicycles, 113, 114

billboards, 11

blogs, 27, 102–3, 129

BMW, 114–15

books, 105–6

brands

foreign, 13, 28, 77

local, 13, 131

marketing, 51, 131

BreadTalk, 86

building construction, 28

Burger King, 86

Bush, George W., 6, 38

C

Canto-pop, 105

capitalism, 5–6

Carrefour, ...

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