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China’s New Culture of Cool: Understanding the world’s fastest-growing market by Christopher Ireland, Cynthia Chan, Lianne Yu

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4. Yi Shi Zhu Xing Image Image Image Image

The ancient Chinese saying, “Yi Shi Zhu Xing” is literally translated as “clothing, food, housing, and transport,” but people use it to express the essential requirements of life. For most of the 20th century, China’s masses struggled to acquire these basic needs, but today, as China’s economy charges relentlessly forward and begins ...

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