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China’s New Culture of Cool: Understanding the world’s fastest-growing market by Christopher Ireland, Cynthia Chan, Lianne Yu

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7. Zhu (living) Image

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Although Zhu typically refers to housing or residence, we’ve taken the liberty of expanding it to include the broader concept of home life and leisure time. The idea of a home as a retreat where a person can relax, unwind, and enjoy entertainment at leisure is relatively novel in China. Under Communism, a person’s time was directly tied to his or her role in society, and activities that did not contribute to nation building were ...

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