33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

Index

A

ABC’s Lost wiki, 118-119

Anderson, Chris, 2-8

Anglin-Rosales, Lani, 33

applications on Facebook, 38-39

audience as community, 95-97

Australian social networks, Bebo, 24

authenticity

being true to yourself, 61

brand equity, building online, 55-60

case study: Vaynerchuk, 52-61

B

Bai, Matt, 129

Barlow, John Perry, 13

Bebo, 24

Bender, Lawrence, 126

Best Buy’s Geek Squad, 112-115

BioMedExperts, 9-10

Bivings Group, 92

BlackBerry Facebook application, 39

Boardex, 10

Bourdieu, Pierre, 77

Boyd, Steve, 116

brand equity, building online, 55-60

Brand, Stewart, xii

Brazilian social networks, Orkut, 23-24

Buchwald, Art, 3

Bush, George W., 123

Büyükkökten, Orkut, 23

C

CafeMom, 27

CafePress, 104

Canadian social networks, Bebo, 24

center of the universe ...