Chapter 9 Crowdsourcing And Cocreating: Opportunities In Production

It was the height of the dot-com bubble, and everybody was getting in on the game. So when a couple of college dropouts with no formal Business training got together in 2000 with $500 each and decided to start a t-shirt shop on the web, nobody paid much attention. Not at first, anyway.

Jeffrey Kalmikoff and Jake Nickell got the idea for their online store from a T-shirt design contest that Jake entered and won through an online design and development community they were both part of at the time. The idea of that contest stuck, and they decided to use the same principle to build their own ongoing, community-based T-shirt design contest. Nobody expected that these two college ...

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