33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

Foreword By Napier Collyns

Things are happening so fast. When I was a boy, only a handful of privileged people had phones and cars. The hand-delivered telegram was the quickest way to reach someone. Handwritten letters were treasured and often kept in perpetuity. Business was transacted in the same way. Fifty years ago, we used telexes to communicate between London and New York; the trans-Atlantic phone was too expensive. A few years later, we began to use faxes. And then in the early eighties, as electronic communication via personal computers emerged in academia, we adapted it in Shell for business purposes. At the same time, Stewart Brand started the Whole Earth ‘lectronic Link (WELL) to enable an emerging intellectual and cultural elite ...