Contents at a Glance
Part I: Getting Started With YouTube Channels
Chapter 1: Making a Home on YouTube
Chapter 2: The Basics of YouTube
Chapter 3: Building Your Channel from the Ground Up
Part II: Making Good Videos and Not Making Bad Videos
Chapter 4: What Makes a Good Video a Good Video?
Chapter 5: Making Plans Both Large and Small
Chapter 6: Acquiring the Tools of the Trade
Chapter 7: Putting It All Together to Capture Some Video
Chapter 8: Fixing It in Post: The Edit
Chapter 9: Preparing for Upload Day
Part III: Growing and Knowing Your Audience
Chapter 10: Building Your Audience
Chapter 11: Knowing Your Audience
Part IV: YouTube Channels Are Serious Business
Chapter 12: How and Why Businesses Use YouTube
Chapter 13: Expanding Your Audience through YouTube Advertising
Chapter 14: Mining the YouTube Goldmine
Chapter 15: Ten Key Steps to Improving YouTube Search Results
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