Chapter 11
Knowing Your Audience
In This Chapter
- Understanding how YouTube Analytics can improve channel performance
- Navigating the rich reporting options associated with your channel and your audience
- Gaining deeper community insights and seeing their sharing patterns
- Diagnosing channel, video, and audience issues
- Tuning annotations for more effective engagement
Imagine driving along in your car and suddenly your dashboard goes out: no lights, no gauges, and no navigation. You can either pull over to the side of the road and call a tow truck, or just keep driving. Whatever the decision, you'll have a tougher time making it to your destination. As a YouTube channel manager driving down the video highway, you need a dashboard, too: That dashboard is YouTube Analytics.
YouTube Analytics is all about getting meaningful information about how your channel is doing. If you're working with YouTube creators and other online video personalities, chances are good that you'll be prompted to provide some interesting reports about all the wonderful things happening with the YouTube channel. In some cases, though, you may have to deliver some not-so-good news: Maybe your audience and fan base just aren't liking the new videos that are being uploaded to the channel. YouTube Analytics is there to help you figure out what may have gone wrong — and a whole lot more.
YouTube Analytics is where you find the details about your audience: where they're finding you, what they like, where they're watching, ...
Get YouTube Channels For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
