Win with Advanced Business Analytics: Creating Business Value from Your Data

Contents

Preface

Acknowledgments

Chapter 1: The Challenge of Business Analytics

The Challenge from Outside

The Challenge from Within

Chapter 2: Pillars of Business Analytics Success

Business Challenges Pillar

Data Foundation Pillar

Analytics Implementation Pillar

Insight Pillar

Execution and Measurement Pillar

Distributed Knowledge Pillar

Innovation Pillar

Conclusion

Chapter 3: Aligning Key Business Challenges across the Enterprise

Mission Statement

Business Challenge

Identifying Business Challenges as a Consultative Process

Identify and Prioritize Business Challenges

Analytics Solutions for Business Challenges

Chapter 4: Big and Little Data

Big Data

Little Data

Laying the Data Foundation: Data Quality

Data Sources and Locations

Data Definition and Governance

Data Dictionary and Data Key Users

Sanity Check and Data Visualization

Customer Data Integration and Data Management

Data Privacy

Chapter 5: Who Cares about Data?

The IMPACT Cycle

Curiosity Can Kill the Cat

Master the Data

A Fact in Search of Meaning

Actions Speak Louder Than Data

“Eat Like a Bird, Poop Like an Elephant”

Track Your Outcomes

The IMPACT Cycle in Action: The Monster Employment Index

Chapter 6: Data Visualization

Convey Meaning

Objectivity: Be True to Your Data

Necessity: Don’t Boil the Ocean

Visual Honesty: Size Matters

Imagine the Audience

Nimble: No Death by 1,000 Graphs

Context

Encourage Interaction

Conclusion

Chapter 7: Analytics Implementation

Analytics Implementation Model

Vision and Mandate

Strategy