CONTENTS
CHAPTER 1 Harness the Power of a Business Mission
Learning from Bill Gates
CHAPTER 2 Create Customer Value
Learning from Lou Gerstner
CHAPTER 3 Make Effective Decisions
Learning from Alfred P. Sloan, Jr.
CHAPTER 4 Recognize the True Nature of the Problem
Learning from M. C. Escher
CHAPTER 5 Make the Right Compromise
Learning from King Solomon
CHAPTER 6 Just Do It! Keep Fine-Tuning the Right Strategy
Learning from Phil Knight
CHAPTER 7 Structure Your Organization Around the Customer
Learning from Michael Dell
Learning from Frederick Winslow Taylor
CHAPTER 9 Demand Effective Management
Learning from Warren Buffett
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