SYNTHESIS / ANALYSIS TECHNIQUE
32 Elito Method
The Elito method is used to develop solid design arguments grounded in research observations and anchored to business directives.1
Making the leap from research observations to a clear design direction is challenging for even the most experienced design teams. The Elito method is a rigorous synthesis method designed to help teams bridge the “analysis-synthesis” gap—the “fuzzy” area where designers have to vacillate between analyzing research data and articulating potential design ideas, while anchoring all design decisions to business directives. Ultimately, it helps to shape research findings into ...
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