RESEARCH METHOD
23 Crowdsourcing
Crowdsourcing occurs when an undefined, large group of people (a “crowd”) voluntarily responds to an open call and completes tasks and microprojects.1
Experienced researchers know that planning research takes effort, time, and money to align the necessary tools, participants, and resources. When extra care is taken to properly devise remote user evaluation tasks and experiments, the method of crowdsourcing can be used to elicit a large quantity of data from real people in less time.2
Crowdsourcing leverages the “strength of weak ties”3 in a decentralized model that brings together users and testers—members of the ...
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