Understanding Your Users

INDEX

A

account managers, 179–180, 598, 739

acknowledgment tokens, 279, 739

acquiescence, 564, 739

actors, 471–472

affinity diagrams, 715–721, 739

in building personas, 47

creating, 717–721

assembling team, 717

creating cards, 718

finding a space, 717

ground rules for, 718

labeling groups, 719

regrouping, 719

sorting cards, 718–719

walking through diagram, 719–720

in field studies, 617

in focus groups, 526, 539

in interviews, 294

things to consider when using, 717

in wants and needs analysis, 403–404

when to use, 716

American Institutes for Research (AIR), 625–633

American Marketing Association, 175

analog recording, 127

Andrews, Donna, 299

case study See Microsoft interviews case study

Ann, Elaine, 196

case study See Kaizor Innovation case ...