CHAPTER 2
BEFORE YOU CHOOSE AN ACTIVITY: LEARNING ABOUT YOUR PRODUCT AND USERS
CASE STUDY A: COMPETITIVE INTELLIGENCE: MINING DESIGN CONCEPTS FROM BUSINESS SCHOOL LIBRARIES
CASE STUDY B: PERSONAS: A CASE STUDY BY MICROSOFT CORPORATION
Introduction
When working with a product team, your first objectives are to learn about the product and the users. It is key for you to ascertain as much as possible about the existing product in terms of its functionality, competitors, customers, etc. In addition, you need to assess what is currently understood about the users and begin to create user profiles. This ...
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