Part III. Month 2: Develop and Launch Your Strategic Plan
By now, with a month or more of Twittering under your belt, you should feel pretty comfortable with Twitter basics.
It's time to sew all the pieces together and get serious about Twitter marketing for your business. This month, we'll help you lay out your Twitter marketing strategy and tackle some of the unique questions and issues facing businesses. We'll draw on the subject matter we've already covered and show you how to use it in a business capacity. We're going to give you more helpful case studies from which you can draw useful parallels, and once again we'll provide practical, hour-a-day exercises to manifest this knowledge for you.
Chapter 8: Week 5: Develop a Successful Twitter Strategy ...
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