O'Reilly logo

Twitter Marketing: An Hour a Day by Hollis Thomases

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Week 5: Develop a Successful Twitter Strategy

Twitter's versatility poses an interesting dilemma to companies looking to utilize it for marketing: What should be your Twitter strategic objectives? Do you want to utilize it for customer service? For audience outreach? To broadcast company information and news? Specifically to drive direct sales? There is no single answer to this question.

In this chapter, you'll be exposed to some more real-life brands using Twitter. You'll see what they've done and the kinds of strategies and approaches they've used, the internal (or external) resources you might need, and the kinds of pitfalls to avoid.

Chapter Contents

  • Monday: Study Brands Succeeding with Twitter

  • Tuesday: Different Approaches to Develop ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required