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Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong

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Chapter 9. Eldercare: The New Midlife Crisis

Introduction

When a child is born, you have nine months to prepare. When a parent has a health care crisis, the changes in your life can be almost as great, but the news can come without any warning. Greater longevity is a great blessing, but it also means that an increasing number of elderly Americans are living with serious conditions that range from diabetes to Alzheimer’s disease. As they pass through midlife, boomers will be called upon in massive numbers to care for their loved ones.

Eldercare is one of the biggest issues facing boomers today. MetLife’s Mature Market Institute predicts that 40% of people over age 65 will require long-term care at some point in their lives.[1] This kind of care most ...

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