12.1 Evaluate JetSpray's Top Market Segment
Most businesses seek a target market that is identifiable, actionable, underserved, accessible, substantial, growing, and sustainable. Table 16 evaluates the top market segment relative to these seven criteria. The evaluation comprises statistically significant characteristics that distinguish customers in the top market segment from other customers. Based upon this evaluation, we conclude that JetSpray's top market segment fulfills each of the seven criteria and thereby qualifies as JetSpray's target market.
Table 16. Evaluation of JetSpray's Top Market Segment
| Criteria | Evaluation of the top market segment |
| Identifiable | Members of the top market segment are identified as wealthy, extraverted, female, ... |
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