References
FOREWORD
1 DMA, The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the U.S., 2007–2008 Edition
2 JupiterResearch, U.S. E-Mail Marketing Forecast, 2007 to 2012
TRUTH 1
1 Forrester Research, 2007
2 DMA, 2007
3 Jakob Nielson, 10 High-Profit Redesign Priorities, 2007
TRUTH 2
1 Nucleus Research, 2007
TRUTH 4
1 Forrester Research, Email Marketing Comes of Age, 2007
2 Forrester Research, 2007
TRUTH 6
1 David Hallerman, senior analyst at eMarketer, Strong Spend Ahead for E-Mail Marketing, Jan. 8, 2008
2 Direct Marketing Association, 2007
3 Direct Marketing Association, 2006
4 JupiterResearch, 2007
5 Shop.Org, The State of Online Retailing, 2007
TRUTH 14
1 DMA/EEC's RetailEmail.Blogspot, ...
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