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The Truth About Email Marketing by Simms Jenkins

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Truth 2. Permission-based email marketing is not spam

Let me start by saying that permission-based email marketing is not spam. The only thing that the two have in common is the method of delivery, and even then, there are some distinct differences. Commercial email sent in response to such a specific request, where explicit permission has been granted to send that email is, by definition, not spam. Spam is bulk email that is not requested, is unwanted, and is thus sent without this permission. When someone decides to opt in to receive email communications from your company, this person is saying, “Yes, I grant you permission. I want to hear what you have to say and offer.” No person in his or her right mind would ever give this type of free ...

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