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The Truth About Email Marketing by Simms Jenkins

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Truth 35. Creating email campaigns for mobile devices

Sixty-four percent of business decision makers surveyed said they regularly view emails using a mobile device.1 However, with the increased adoption of the iPhone and other smartphone devices, such as the BlackBerry and Treo, mobile email usage isn't just for busy executives. Low cost and the desire to keep up with the “next cool thing” are stretching the typical mobile demographic to include everyone from students to soccer moms. Today, the average smartphone user is2

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