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The Truth About Email Marketing by Simms Jenkins

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Truth 26. Great Subject lines drive a strong response

It may seem like a very basic part of an email message, but the Subject line is arguably the most influential piece of copy when it comes to getting subscribers to open and read emails. And that isn't all. Seven in ten U.S. Internet users said they judged From and Subject lines when deciding whether to report an email as spam.1

From my experience, most companies do not give enough attention to effective Subject line creation. I find that Subject lines are often written right before the email deployment and are not tested for success, much less thought about in a strategic sense. It's hard to believe considering that the Subject ...

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