Truth 17. Complement email list growth with search
Search has become email marketing's right-hand man in terms of acquiring targeted leads and driving subscriber growth. In fact, according to Datran Media, 72 percent of marketers believe that search marketing is the most complementary channel to email marketing.1
If you currently invest in search but are not complementing it with email marketing, you may be missing the boat—in a big way. It seems only natural that two of the biggest ROI-generating forms of marketing today would work well together. Paid search marketing (or keyword buys) has been one of the best lead generators for my company and, as a very specialized firm, we want to market only to the right target audience. Not only have our ...
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