Tips, Techniques, and Tactics
How to Create Your Own Podcast
Creating your own podcasts is easy, so don’t be afraid if you’ve never created one. The process follows four steps: planning, recording, editing, and publishing.
A great resource for creating and distributing podcasts is Podcasting For Dummies by Tee Morris, Evo Terra, and Dawn Miceli (see Figure 9.1). Go to www.theSocialMediaBible.com
FIGURE 9.1 Podcasting For Dummies
to download the Podcasting For Dummies primer e-book. It’s free!
Planning
It’s best if you plan out your podcast ahead of time—gathering and importing information, and then writing the script. Although the goal of podcast production is to make it sound professional, it needn’t be perfectly polished. What is right depends on your audience and your personal production style; many podcasters try to sound more relaxed and casual, while others go to great lengths to make their radio shows, audiobooks, and other recordings rival the production value of traditional media sources. Less than perfect is okay, even better. But be sure the audio quality is pleasing; your customers are more likely to listen to it all the way through.
The less-than-perfect maxim holds true for all social media you produce, and the reason is the audience’s perception of the purpose ...
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