The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition

Sharing Applications

Sharing tools help teams collaborate with a variety of content, beyond just chat or video, exchanging information and ideas in a way that many people can see and instantly participate in. Sharing applications range from simple scheduling tools to commenting platforms to sophisticated corporate presentation and collaboration tools, even a new category called social business software. Sharing helps viewers absorb information better, because they’re participating in a discussion as if they were actually there—they see and hear material, can ask questions or discuss it, and can use social networks to comment and invite others to join the discussion. Sharing also can have a huge impact on corporate travel costs; running a webinar on one of these platforms can eliminate the need for travel for hundreds of people.

GoToMeeting: GoToMeeting (www.GoToMeeting.com; see Figure 21.19)

FIGURE 21.19 GoToMeeting

is a web conferencing service which allows up to 15 users to meet online rather than in a conference room. It’s a screen sharing tool that allows meeting attendees to take control and share webcams, application windows, and documents. Attendees can connect to a meeting from Windows, Mac, iPhone, iPad, or Android devices. It allows unlimited meetings for a low monthly ...