What’s in It for You?
A blender company called Blendtec, which is located in Orem, Utah, uploaded a funny in-house product demonstration video to YouTube. Within the first 24 hours, more than one million viewers watched its video; within the same 24-hour period, the company sold out of its $600 Blendtec Blenders.
What would you pay to have your product or service’s 90-second commercial viewed by more than one million potential customers in 24 hours? You most likely couldn’t afford this kind of media exposure. The Blendtec video has now been viewed more than 3.5 million times (see Figure 12.1). (To watch Blendtec president Tom Dickson blend a brand-new iPhone on the day they came out—and other video examples—go to www.theSocialMediaBible.com;
FIGURE 12.1 Blendtec
or go to YouTube and search for “Will It Blend.”)
Can anyone guarantee that the phenomenal success that Blendtec has enjoyed will happen for you? No, but when you already have the video or can produce it easily as Blendtec did—and it’s free to upload—then what do you have to lose?
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