Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Note: Boldface page numbers indicate illustrations.
ACT (see Assistive consumer technology)
Ad clicks on mobile devices, 159–160
Adding value to shopping, xix, 131–138
adding value to the shopping experience, 132–133
businesses using, 136–138
commerce mindset and, 132–134
friendsourcing and, 137
group-buy tools and, 138
kickbacks and, 132
rating and review systems and, 137–138
recommendations, referrals and, 136
rewarding the shopper in, 132
“scan and scram” apps and, 135
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