SECRET 20GO MOBILE
Put your best people on mobile.
—ERIC SCHMIDT, GOOGLE CEO 2001–11
STARBUCKS
Almost every day without fail, Madison heads to Starbucks to treat herself to another cup of her favorite elixir, a Grande Chai Tea Latte (usually accompanied by a blueberry scone).
When presented with the bill, Madison doesn’t pay with cash or credit card. Instead, she pulls out her smartphone, launches Starbuck’s mobile payment app, and presents it to the barista who scans the barcode showing on the screen, which dings her Starbucks Card for the amount owed. Easy.
For Madison, her smartphone is an essential. With it she can make purchases, check her bank balance, see what her Facebook friends are up to, text, tweet, Google, shop, play Words with Friends, ...
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