Chapter 1
1 You can find the full Oticon case study in the appendix at the end of this book. It includes both the growth and decline parts of the first cycle and the subsequent turn-around that led to Oticon’s second cycle.
Chapter 3
1 Scouting is used as a common denominator for both the World Organization of the Scout Movement and the World Association of Girl Guides and Girl Scouts.
Appendix
1 In the toolbox section in this book you can find assumptions, execution, and expectations in detail for the eight areas of work at Oticon.
2 The mechanics of a “dialogue shop” can be found in the toolbox section later in the book: CCCP Consensus Creation Crash Program.
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