RULE TO BREAK
“Stand out from the crowd”
The comedian Eddie Izzard used to do a great stand-up routine which included a section about shower mixer taps, and how you can turn them through 180 degrees or more, but there’s only one tiny fraction of a degree where they’re actually giving you water of the right temperature: ‘Turn, turn, turn, turn for hot. Turn, turn, turn, turn for cold. But the only position we’re interested in is the position between there… and there. One nanomillimetre between fantastically hot, and f****** freezing.’16
Well, exactly the same thing applies to everyone who chooses to strike a really strong image. If you want to go through life blending in with the crowd, that’s fine. Lots of people are happiest that way, and ...
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