PART ONEReciprocity on a Massive Scale
The four chapters in Part One introduce the four steps to reciprocity advantage. This four-step cycle will give you a new way to think about innovation and growth.
Chapter 1. Uncover your right-of-way—an existing platform where you already have permission to innovate with authenticity. Which of your assets have value for others and could also help you create complementary business growth? Essentially, what underutilized assets could you give away now that would yield greater value later?
Chapter 2. Find the best partners, ones who will allow you to accomplish what you could not do alone. Which partners will lower your risk, increase your innovation potential, and look out for you?
Chapter 3. Learn by experimenting. ...
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