CONTENTS
Introduction: The New Way to Grow a Business
Part OneReciprocity on a Massive Scale
2 Partnering to Do What You Can’t Do Alone
3 Experimenting to Learn: How to Make Money in New Ways
Part TwoFuture Forces That Will Demand Reciprocity
5 How the Digital Natives Will Disrupt Rights-of-Way
6 How Socialstructing Will Disrupt Partnering
7 How Gameful Engagement Will Disrupt Experimenting to Learn
8 How Cloud-Served Supercomputing Will Disrupt the Practice of Scaling
Part ThreeHow to Develop Your Own Reciprocity Advantage
9 How to Uncover Your Right-of-Way
10 How to Find the Best Partners for You
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