The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right

GENERAL PROCESS61Project Objective (Mission)

What:	A brief, high-level description of the desired project deliverable, timing, and investment.
When:	Project initiation and planning.
Results:	A clear, unambiguous statement of what is expected of the project, validated by its sponsor.

Draft the Project Objective

The initial project objective should be based on project initiation data. A project objective is a simple, short statement describing the project. The project leader is usually the author, who develops it using inputs from the project team. The project sponsor, a customer, or other project stakeholders may also draft the objective.

As Figure 61.1 shows, a project objective defines the deliverable(s) (scope), the deadline (schedule ...