The Pragmatic MBA for Scientific and Technical Executives

Index

Note: Page numbers followed by “f”, “t” and “b” refer to figures, tables and boxes respectively.

A

Abramowitz, Moses, 30

Active listening for managers, 62

Adopter categories, 110

Adoption, 110, 110t, 112

Advertising, 10t

Alternatives, strategic, 36t

Ambidextrous organization, 62, 115–116

Amortization, 87

Assessments, microeconomic, 16

Assets, 80–81, 85, 86t

current, 86t, 92, 94t

intangible, 41

Return on Assets (ROA), 91

tangible, 41

Auxiliary aspects, of product, 7

B

Balance sheet, 85–87, 86t

Bargaining power

of buyers, 37–38, 38f

of suppliers, 37–38, 38f

Best product positioning, 43, 46

Big Mac index, 26–27

Billion Prices Project, 22

Black belts, 131, 131t

Bonds, 22–23

Boston Consulting Group, 34

Brand, 7–8

differentiation, 105

equity, ...