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The Pragmatic MBA for Scientific and Technical Executives by Bertrand C. Liang

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Chapter 7

Product Development

Table of Contents

“High expectations are the key to everything.”

Sam Walton

“Nine people can’t make a baby in a month.”

Fred Brooks

Introduction

The product life cycle is a mainstay of the R&D process, and technical executives are familiar with many components of the tactical activities of product management prior to launch. However, there are a number of concepts involved in marketplace product development and ongoing product enhancements of which the R&D staff may be less familiar. ...

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