part threetrust
Trust is at the root of any economic system based on mutually beneficial exchange. In virtually all transactions, we rely on the word of those with whom we do business…. If a significant number of business people violated the trust upon which our interactions are based, our court system and our economy would be swamped into immobility.
—Alan Greenspan, retired chairman of the Board ofGovernors of the Federal Reserve System of the United States1
The Internet start-up craze of the late 1990s was followed by crashes, bankruptcies, and failures. By the beginning of the next decade, it was clear that the devastating financial impact extended well beyond the doors of the start-up companies to organizations that had put their faith in ...
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